A revenue goal tracker for your wedding film studio

Three numbers, set in about a minute

The first visit walks you through it. Pick the window your targets cover: the full year, the rest of the year, this quarter, the next 12 months or your own dates. Type what you want to collect across all your weddings in that window, and a line underneath does the monthly math. Then the number of weddings you want to book, and the weeks you promise couples between the wedding and the film.

Most photography business goals come down to the same three numbers, and they fit a film studio just as well. The last step splits each payment into envelopes, which you can also skip for now. Change any of it later from the Your plan panel without redoing the walkthrough.

Reading your revenue goal tracker

The page is one card. The big number is what you have collected so far, with your target under it, and the sentence beneath says On pace, Ahead by or Behind by a dollar amount, measured against a straight line from the start of your window to the target. Once the window is under way it adds where your current pace would land you by the end.

Three bars sit under that, each with a marker for where it should have reached by today:

• Revenue: cash collected in the window, payments minus refunds, against your target.
• Weddings: bookings in the window against your target. Cancelled bookings do not count.
• On time: of the films you delivered in the window, the share that landed inside your promised weeks.

Leads to find, and your pace

A business goal tracker that stops at the target leaves the useful question unanswered: what do I do about it? Under the bars, Leads to find says how many more leads you need to reach your wedding count, worked out from your own close rate over the last year. Your pace shows leads per month, and Set aside totals your envelopes.

For a second opinion, the Ask Hailo panel on the page has three ready questions: Am I on track, Focus this month, and Close the revenue gap, with answers right in the panel. Ask Hailo takes any other question about your studio.

Envelopes for every payment

When a payment lands, by card, through Square or one you record by hand, Hailo records how it should split across your envelopes. They start as Taxes 30%, Gear 10%, Vacation 5% and Take-home 55%. Rename them, change the percentages or add your own. Refunds and pending payments are not split, and a change to the percentages applies to new payments only.

Hailo never moves money. It does the math, and you move the cash. Recent splits lists each payment and its share per envelope, with Mark set aside once you have moved it. If you have read up on Profit First for photographers, the idea will feel familiar; Hailo has no tie to that method, so enter your own Profit First percentages if you use them.

Momentum: is the business speeding up

The money tiles show what landed and the lead count shows how many, but neither shows direction. Momentum does. It is one number from 0 to 100 in its own widget on the dashboard, built from revenue, leads, posting and pipeline, with a word under the dial running from Stalled through Steady to Full throttle. Think of it as a business health score that watches the trend.

Under the score, one sentence names your biggest lever, such as posting more this fortnight or chasing the overdue invoices that drag your pipeline. Click the card for each input with an arrow against the period before. Posting comes from your Instagram once it is connected, alongside your posting plan.