Wedding videography marketing, one week at a time
Wedding videography marketing mostly comes down to two habits: showing your work where couples look, and staying in touch with the people who send you weddings. Hailo will not run ads or post for you, but it gives you an Instagram plan built from your own couples, a library of films worth studying and a community of other studios.
Everything in grow
5 of the 227 things Hailo can do.
An Instagram posting plan
Answer three questions and Hailo fills the next four weeks with your own couples.
Posts check themselves off
Once they are on your Instagram.
An inspiration library
33 award-winning wedding films to study, each with a note.
Resources
How-to videos and articles on shooting, editing and the business.
Community
Share a film, ask other studios, post a second-shooter gig.
Plain advice on wedding videography marketing
There is no trick to it. If you are working out how to get clients as a wedding videographer, start with the people who have already seen your work: past couples, the planners and photographers you shoot beside, and couples who find your films online. Make each of those easy. Answer inquiries quickly, ask for a review while the film is fresh, and credit the vendors you worked with so their followers find you.
Then measure instead of guessing. Hailo puts a lead source on every lead, and the Lead sources report shows which channels send inquiries and which ones actually book, which is the honest answer to how to book more weddings: do more of what books. A review request after delivery is one of the easiest habits to automate.
An Instagram plan from your own weddings
A wedding videographer Instagram feed does its work before a couple ever writes to you. The hard part is not posting, it is deciding what to post every week in the middle of wedding season. Three answers get you a month of posts, drawn from one of Hailo's four built-in plans and filled with couples you shot and the dates you shot them. Every post stays editable.
Each week's posts wait on a dashboard card and tick themselves off as they appear on your feed. Hailo never posts for you. The Instagram posting plan page covers connecting your account.
Films worth studying, and how-to help
Better films are still the best wedding videography marketing. Inspiration is a library of 33 award-winning wedding films picked by Hailo, each with a note on why it is worth studying.
Resources is a curated shelf of how-to videos and articles on shooting, editing and running the business, filtered by topics such as ceremony, audio, lighting, drone and storytelling, with a search box across all of them.
A wedding filmmaker community inside the app
Community is one feed shared by every studio on Hailo. Drop a film and say what you tried, ask the business questions other filmmakers have already answered for themselves, like whether to charge travel for weddings under two hours away, and pin the best answer when it comes in.
The gig board is where second shooter jobs go. Post the date, the city, the hours, gear expectations and a rate range, and studios raise a hand; you pick from there and mark it filled. Everything posted is visible to every Hailo studio, so keep couples' private details out.
Where to start
- Make an Instagram posting plan by answering three questions, then adjust the four weeks it fills.
- Open Inspiration from the top bar and watch a film with its note.
- Open Resources and pick a topic such as Business or Editing.
- Open Community and click New post to share a film, ask a question or post a gig.
Questions filmmakers ask
How do I get clients as a wedding videographer?
Start with the people who have already seen your work: past couples, the planners and photographers you shoot beside, and couples who find your films. Reply to every inquiry quickly, ask for a review once the film is delivered, credit your vendors, and keep showing recent work. In Hailo, the Lead sources report then shows which of those channels actually turns into bookings.
How often should a wedding videographer post on Instagram?
Often enough that you can keep it up through a full wedding season, which differs for every studio. A steady rhythm you hold beats bursts you abandon. Hailo's plan sets the next four weeks for you from your own couples and dates, and because posts check themselves off once they are live, you keep a record of whether the rhythm held.
Where do wedding filmmakers find second shooter gigs?
Inside Hailo, on the Community gig board. A studio posts what it needs, the date, the city and state, and details like hours, gear and rate range, marked paid or unpaid. You raise a hand on the ones that fit, the poster is notified and picks from there, and the post shows Filled once someone is booked. It is open to every studio on Hailo.
What should a wedding videographer post on Instagram?
Show the weddings you want more of. A feed works as a filter as much as a showcase, so recent films and couples from the kind of day you love to shoot will do more for you than generic content. Hailo's posting plan starts from the couples you have filmed, so every week begins with work you actually shot.
Go deeper
An Instagram posting plan made from your own weddings
Answer three questions and Hailo fills the next four weeks of Instagram posts with your own couples. Each...
Ask clients for a Google review while the film is fresh
Put a Google review button on the wedding gallery, then let Hailo send a 30-day check-in, download reminders...
Wedding vendor credits on the gallery, linked and ready
Credit the photographer, planner, florist and venue on the wedding film gallery, pulled from your vendor list...
A wedding inquiry form that matches your brand
Build a wedding inquiry form in your own brand, embed it on any website with one snippet, and send an...
See it on your own wedding.
One app, from the first inquiry to the delivered film.